🧭 Broad Area of Supervision

Digital Marketing, Consumer Behaviour & Business Strategy** — with a strong secondary reach into **Innovation, Entrepreneurship & Engineering Management**, reflecting his dual background spanning engineering, consulting, and consumer-focused marketing research.

🔎 Specialist sub-areas:

• Consumer decision-making and behaviour
• Digital marketing strategy
• Business growth and positioning strategy
• Innovation and entrepreneurship
• Engineering management
• Marketing research and consumer insight.

Note on supervision level:** Dr Longart’s stated track record is dissertation supervision at Masters level (MSc, MBA) rather than explicitly at PhD/doctoral level. This makes him a strong, well-evidenced fit for IDEAS’s MRes and taught-postgraduate pathway, and for professional doctorate (DBA) candidates in particular — his consulting and industry background is exactly the profile DBA candidates often value in a supervisor. Worth confirming with him directly whether he has also supervised at full PhD level, since that would extend his fit further.

Dr Pedro Longart is a digital business strategist and academic leader with a PhD in Consumer Behaviour, an MBA, and more than 30 years of management experience spanning engineering and international business. As Founder and Managing Director of Longart Consulting, he combines strategic business insight with academic leadership, holding ongoing dissertation supervision roles at the University of Warwick (since 2012) and the University of Sunderland in London (since 2023), across MSc Engineering Management, MSc Innovation and Entrepreneurship, and MBA programmes.

📄 Full Profile

Dr Longart brings a genuinely unusual combination to doctoral and postgraduate supervision at IDEAS: an early background in engineering, more than 30 years of management experience across multiple sectors and international environments, and a PhD in Consumer Behaviour — giving him equal fluency in technical/engineering research and consumer-facing business and marketing research.

His professional journey evolved from engineering and business management into digital marketing, consumer behaviour, entrepreneurship, and higher education leadership. He holds a degree in Business Studies, an MBA from Kingston University (Commendation, 2005–2006), and a PhD in Consumer Behaviour from Coventry University (2011–2015), with a thesis on consumer decision-making in restaurant selection — reflecting a long-standing commitment to understanding how customers think, engage, and make decisions in increasingly digital environments.

Alongside his academic supervision work, he is Founder and Managing Director of Longart Consulting, a management consultancy helping organisations, startups, and growing businesses strengthen positioning, improve customer engagement, refine digital strategy, and build practical growth systems — work that extends into marketing research and consumer insight analysis. He is currently developing a broader business ecosystem combining consulting, education, digital resources, and scalable support for entrepreneurs and microbusinesses, including a practical book on digital marketing for microbusinesses and a subscription-based growth platform.

This dual grounding — active management consulting alongside sustained academic supervision — means his doctoral and dissertation candidates benefit from a supervisor who is simultaneously working at the coalface of the strategic and marketing challenges many of them are researching.

🎓 Doctoral & Postgraduate Supervision Experience

University of Warwick — Dissertation Supervisor** *(Jan 2012 — Present, 14+ years)* Supervises dissertations for MSc Engineering Management and MSc Innovation and Entrepreneurship (connected to Coventry University programme delivery).

University of Sunderland in London — Dissertation Supervisor / Visiting Lecturer** *(Oct 2023 — Present, part-time)* Supervises MBA students through their dissertations, delivers lectures on marketing and research methods, and marks and moderates assignments and dissertations, providing structured feedback for student development.

🔬 Research & Supervision Interests

Consumer Decision-Making & Behaviour · Digital Marketing Strategy · Business Growth & Positioning Strategy · Innovation & Entrepreneurship · Engineering Management · Marketing Research & Consumer Insight

🎖️ Credentials & Memberships

PhD in Consumer Behaviour, Coventry University (2011–2015) · MBA, Kingston University, Commendation (2005–2006) · Degree in Business Studies · Senior Fellow of Advance HE (SFHEA) · Fellow of the Institute of Hospitality (FIH)

🎯 Ideal Candidate Fit

Ready to talk about doctoral admissions, supervision, or researcher development? Contact the Knowledge Edge team.